haller












Henry Ford Health


I lead a team of designers at Monigle to rebrand Henry Ford Health. They had been working for years with an uncoordinated brand identity. At the heart of their brand was a script logo which connected them to the founding of the hospital in 1915. However, the logo was illegible at smaller sizes and difficult to use in today's contexts. 

There was also a desire for them to feel more approachable. With these goals in mind, we underwent a series of explorations that built upon and evolved their logo into something that was not only more flexible, but also respecting the continuity of their brand from the past and into the future.

I helped them carefully evolve core brand expressions from logo to photography, to illustration art direction, uniforms, and more.


















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